Expert

David K. Berlo was born in 1929, he had a doctorate in the study of communication from the University of Illinois in 1956 and his thesis is Allocation of Procedural Responsibilities as a Determinant of Group Productivity and Satisfaction.

In 1960 he published “Process of Communication: An Introduction to Theory and Practice” –his most famous-, in that book he exposes his own theoretical models of human communication.

“Process of Communication “ is very important for communication studies, because previous theory of Information of Shannon and Weaver wasn´t applicable in human behavior successfully, however Berlo yes.

I like Berlo because his model is very interesting and relates human communication with learning, differences and similarities of two. Berlo´s model is more complete and in his analysis considerate that more parts and if communication is efficient or not, in comparison of Shannon and Weaver that their only concern was quantifying the information. Berlo is important for communicators because his theory allows us to understand the process by which we can to communicate well.